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Instagram has become more than a platform for visuals; it’s a major driver of discovery and sales. But what if you could bring that power directly to your website?
With a shoppable Instagram feed embedded in your WordPress site, visitors can browse your posts and shop your products without leaving the page. It’s smooth, engaging, and incredibly effective. In this guide, we’ll show you how to do it the easy way, with Instaplug.
A shoppable feed is an interactive display of your social media posts, usually from Instagram, where each post is linked directly to a product. Instead of just showing beautiful photos and videos, a shoppable feed allows website visitors to click on those images and videos, instantly shopping the featured items.
It turns your content into a storefront, making the buying process faster and more visual, especially useful for fashion, lifestyle, and e-commerce brands.
Studies show that brands using shoppable feeds can see up to 20–30% more engagement and conversions compared to static product pages.
Social media attention is short. If your potential buyer can’t go from Insta-scroll to check-out in just a few clicks, they’ll bounce.
That’s where a shoppable Instagram feed on your WordPress website becomes your secret growth weapon.
Instead of showing a boring grid of photos, you show your actual Insta posts, but now, each post is clickable and linked directly to the product page.
No more “link in bio” confusion. Just click. See. Shop.
That’s where Instaplug steps in, turning your Instagram into a real-time sales engine
There are dozens of feed tools, but Instaplug is made with one focus: to turn Instagram followers into customers.
Ultra-lightweight (doesn’t slow your site)
Instagram feed updates automatically every hour
Product tagging or Add CTA (any URL works, WooCommerce or custom)
Custom layouts
Whether you're a boutique, SaaS brand, photographer, or digital agency, Instaplug works like a silent conversion engine on your site.
First, you need to install Instaplug’s official WordPress plugin called Social Media Feed Widget. Here's how:
Log in to your WordPress dashboard.
In the left-hand menu, go to Plugins → Add New.
Search for: Social Media Feed Widget.
Look for the plugin developed by Logicwind and click Install Now.
Once installed, click Activate to enable the plugin on your site.
Once activated, Instaplug is integrated into your WordPress dashboard and ready for setup.
First, you need to install Instaplug’s official WordPress plugin called Social Media Feed Widget. Here's how:
After you click Activate, a new item called Social Media Feed Widget appears in the left-hand WordPress menu.
First, head to Instaplug.app and either log in or sign up for an account.
In your Instaplug dashboard, click your profile icon and copy the WordPress API key shown there.
Return to WordPress. Click the Social Media Feed Widget in the left menu, and click Connect.
Paste the API key into the field provided and save.
You’ll now see the full Instaplug dashboard right inside WordPress, where you can start building and customizing your Instagram feed.
Now that you’re logged in and connected, you can easily build your Instagram widget from the WordPress dashboard:
1. Click “Create Widget.
In the Instaplug dashboard inside WordPress, click on the “Create Widget” button to begin.
If you're on a paid plan, you’ll see an option for “Shoppable Feed". Make sure to check that box if you want to make your feed shoppable. And give your widget a name.
2. Name Your Widget & Connect Instagram
Connect your Instagram account. Once connected, your latest posts and reels will automatically appear in the right side
3. Customize Your Feed Design
You can now:
Choose a layout (grid, carousel, etc.)
Adjust spacing and number of posts
Choose whether to open posts in a pop-up or redirect to Instagram when clicked
Once your widget setup is complete, go back to the dashboard and click “Generate" and copy shortcode
Open the WordPress editor for the page or post where you want to embed the feed.
Click the “+” icon and search for “Shortcode” in the block options.
Select the Shortcode block, then paste the embed code
Click Publish to save the changes.
Use Preview to see how the feed looks within your content layout.
This lets you place your Instagram feed exactly where it fits best, whether it's a homepage section, product page, or blog article.
Let’s go back to Rhea from Jaipur.
One week after installing her shoppable feed using Instaplug, she messaged us:
I got 6 direct orders from people clicking on my homepage feed. This is the easiest marketing hack I’ve ever used.
It’s not about doing more; it’s about doing smarter.
If your Instagram is already working for you, don’t let that energy stop on the platform. Let it flow directly into your store.
Your audience is already loving your content.
Now give them a way to shop for it instantly.
With Instaplug, turning your WordPress site into a shoppable experience takes just 5 minutes. No dev. No stress. All sales.
Try Instaplug and bring your Insta grid to life, right where it matters most: your website.
