How to Embed an Instagram Feed on a Webflow Website

In today's digital era, your website is where people first connect with your brand. Showing your Instagram feed on your website makes it more active, real, and engaging, making visitors feelan immediate connection with the brand.

If you're using Webflow, embedding an Instagram feed can seem technical, but don't worry. With our Instaplug, it becomes very easy. Instaplug is a tool that lets you display Instagram contenton your website without coding. You won't even know when you've added your Instagram feed.It's such an easy process, with the help of a simple code, without any coding.

Why Add Instagram Feed to Your Webflow Website?

Builds trust and authenticity: People trust real content. Showing live Instagram posts builds a personal connection.
Keeps your content fresh: Your feed updates automatically with new posts, makingyour site feel alive without extra effort.
Showcases user engagement: You can highlight customer photos, testimonials, or product shots in real-time.
Boosts time on site: Dynamic visuals keep visitors engaged longer, reducing bouncerate.

Example

A fashion brand can display its latest Instagram outfits on its homepage. Visitors see new stylesinstantly without needing to scroll through Instagram separately.

Methods to Embed Instagram Feeds on Webflow Website

Manual Embed (Not Recommended for Ongoing Feeds)

You can copy embed codes directly from individual Instagram posts and paste them intoWebflow's embed block. But this method is not scalable because:

You need to update it manually every time you want to show a new post.
Only one post shows at a time.
No auto-refresh.

Using Third-Party Tools (Recommended)

Embedding an Instagram feed manually on Webflow can be time-consuming and limited infunctionality. Third-party tools offer a far easier and more feature-rich way to showcase yourI nstagram content.

These tools typically provide customizable widgets that are responsive, visually appealing, and easy to manage without touching code. One of the most popular choices is Instaplug, explicitly designed to help creators, marketers, and businesses display their Instagram feeds beautifully on any website, including Webflow.

Here’s why third-party tools like Instaplug are the recommended method:

No Coding Required: Most platforms offer a copy-paste embed code. Just generate the widget and drop the code into Webflow using an Embed element.
Real-Time Updates: The widget automatically updates with your latest posts once connected. No manual updates are needed.
Customization: You can control layout, spacing, colours, and even add custom CSS to match your website branding.
Post Moderation: Choose which posts to display — a must-have for maintaining a professional, curated feed.
Advanced Features: Many tools offer hashtag filtering, shoppable feeds, analytics, androle-based team access — things impossible with a native embed.

Instaplug also helps bypass Instagram’s native limitations, such as API restrictions or lack of interactivity with older embedded methods.

Step-by-Step Guide to Embed Instagram Feed on Webflow

Step 1: Create an Account on Instaplug

Visit Instaplug and sign up using your email address.
Once your account is set up, create your first widget.

Step 2: Connect Your Instagram Account

Connect your Instagram account.
Authorize access in just a few clicks.
Ensure your Instagram account is set to public so your posts can be visible.
Consider switching to an Instagram Business account for enhanced features like analytics.

Step 3: Customize Your Instagram Feed

Instaplug lets you match the feed design perfectly to your website's style.

Layout Options: Choose formats like Grid, Carousel, Slider, or Masonry.
Adjust Design: Modify fonts, colours, spaces, and overall styling to align with your brand's identity.
Content Moderation Tools: Approve or hide posts to control what appears on your feed.

Step 4: Preview and Optimize Your Feed

Preview your customized Instagram feed across all devices (desktop, tablet, andmobile).
Check for layout or responsiveness issues and ensure the feed looks good on every screen size.

Step 5: Publish Your Widget

Once you're happy with how your Instagram feed looks and works, click Publish in Instaplug.
Generate the unique embed code.

Step 6: Add the Embed Code to Webflow

Open Webflow Designer.
Go to Add Panel > Advanced and add an Embed element to your canvas.
Paste the Instaplug widget's HTML code
Publish your Webflow website to make the feed live.

Example

A food blogger can display daily recipe posts directly on their homepage using Instaplug's grid layout.

Common Troubleshooting Tips

Feed not showing? Check that your Instagram account is public and connected toInstaplug.
Embed code not working? Make sure you've pasted the code in Webflow's Embed Block and published the site.
Posts not updating? Refresh the connection in the Instaplug dashboard.

Final Thoughts

Adding your Instagram feed to your Webflow Website is a straight forward and powerful way to strengthen engagement and showcase your brand. With tools like Instaplug, the process becomes fast, easy, and completely customizable.

Whether you’re a creator, a business, or a brand, tapping into your Instagram content like this can create real-time connections with your audience.

Try Instaplug for free today and bring your Instagram feed to life on Webflow in minutes!